Some of our articles:

Booth Etiquette
Tradeshows are major leads generators. In fact, business-to-business marketers in the U.S. allocate an average of 14% of their marketing budgets to tradeshows (CEIR Report PE 2.1) and generate an average of 18 percent of all sales leads from them. With tradeshows presenting such great opportunity, booth etiquette needs to be fine-tuned so that your efforts reap the greatest possible rewards.
more...

Tradeshow Tips
A tradeshow is like a meal. It can be so-so or you can sing praises about it to the chief. For example, try canned chicken noodle soup and saltine crackers without well-known brand names. OK, it might curb your hunger like a casual tradeshow where you managed to turn up a couple of leads.
more...

Tradeshow Scenarios
Through my many years of experience in planning tradeshows, I have come across every problem you could possibly imagine. Some of the more memorable disruptions include misplacing my $3,000, custom-made projection screen, broken booth equipment, losing Internet service, dealing with slow and unqualified I & D services, missing graphics, and colleagues missing-in-action. Have you ever thought about what you would do in these situations? Planning events is fun, but they can also be stressful if you are not prepared for every situation that may arise.
more...

>> Contact